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Why use Webmaster Tools?

Webmaster Tools is an invaluable resource for webmasters (i.e. administrators

and owners of sites etc) as part of “white hat” SEO. Why? Because it allows

webmasters to access a wide range of important search optimisation data

relating to their website(s), including:

detailed reports about your pages' visibility on search engines

crawl errors, html errors and internal / external link errors

sitemap submission , sitemap checking and URL and domain

preferences

information about search queries and traffic sources.

Webmaster Tools works very well in conjunction with web analytics, for a full picture of the “health” of a website:

Webmaster Tools shows traffic for each keyword separately, providing more detailed information about site

performance according to search queries. This tool will only cover the search results from the specific search engine 

that is hosting the tool. For instance, Google’s Webmaster Tools will only cover Google search results. It is therefore

important to register an account with all of the key seach engines.

Analytics shows traffic to a website in its entirety (regardless of where it comes from) and the search terms used to

drive that traffic.

Let us help you access this vital tool by setting up one or more Webmaster Tools accounts for you. Click on the button

below to find out more!