Information resources on web design and SEO for the natural health sector
Get tips on how to ensure your site is picked up by search engine spiders!

Analytics

Analytics sounds like a complicated term, but it is simply another word for data that reflects the performance of your site from a variety of perspectives. Analytics provide you with invaluable measurement tools for your business...   

Keywords

Using the the most appropriate keywords for your industry, target market and page content is a critical aspect of page rank and website success. There are a number of tips and tools at your disposal to identify optimal keywords and phrases...

Relevant web content

High quality content that is relevant to your site, products, theme, market and customers is a key component in high page rank in search engine results, as well as in becoming a valuable information resource for customers (thereby encouraging them to return)...

Website promotion

If you are new to e-commerce or webmastering, there are a number of terms that you will continually come across as you familiarise yourself with the topic. For example, search engines, SEO, spiders, bots, keywords, analytics, HTML, page rank, meta tags, alt tags, H1 tags, analytics etc. It is important that you fully understand what these terms mean, as they are directly related to your website’s promotion and ultimate success. On the information pages of this site, we provide you with easy-to- understand explanations of the most common terms, as well as regular updates, alerters and explanations of the most important aspects of SEO  and website optimisation. It is worth giving a special upfront reference to one term in particular however - “relevant web page content”. Without quality information to feed search engines and their spiders, your site will not rank well (if at all).
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Helpful information for those new to e-commerce

Updates and alerters

SEO (search engine optimisation) techniques are in a constant state of flux as search engines continually update and improve their algorithms, their definition of “spam” and their quality guidelines. It is essential to the long-term success of your site and continued high page rank that you keep up-to-date with the latest search engine facts and developments. We regularly post alerters to our Updates page, so keep checking back for latest information...

Search engines

A search engine in this context is basically a system (such as Google, Bing or Yahoo!) that

searches documents, images and other content on the web for specified keywords. It then

returns a list of search results with items including the relevant keywords. Search engine

optimisation (SEO) is therefore the process of improving the visibility of a website or a web

page in search results...

Webmaster Tools

Webmaster Tools is basically a service for “webmasters” (web architects, web developers, site authors, website administrators and people responsible for maintaining websites). By setting up an account with the various search engines, you gain access to detailed reports about your pages' visibility in web search results.
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