© eGrow Consultancy 2013
What is a search engine?
Turnkey websites: Get a fully functional,
personalised and ready-to-go website in as
little as a few days and at a great price.
Web page content: We can provide you with
high quality web page content that is relevant
to your keywords, products and market.
Product catalogues and flyers: Entice
prospective customers face-to-face or
encourage repeat orders through the post
with a glossy product catalogue or flyer that
is tailored to your branding.
Design services: If you are just starting out
or have yet to create a consistent “brand” for
your business, let us help you to design your
logo, product labels and product images!
SEO services: Let us set up your analytics,
Webmaster Tools, blog and social media
accounts so that you are ready to go!
Some of our other services...
What are search engines?
Web search engines are basically systems (like Google, Bing, Yahoo!, Alta
Vista, Excite, MSN, Lycos Google and Ask) that search for websites, images,
videos and other content on the internet, based on the words or phrases that
searchers (members of the public) type in as search terms - “keywords”.
Search engines work by storing information about web pages, which they
retrieve from the HTML itself. They look through their databases (their indexes)
for specific websites containing the information, data and/or keywords that the
user is looking for. The results of that search are then usually presented in list
form, often referred to as search engine results pages (or “SERPs”).
One of the advantages (and also challenges) of search engines’ functionality is
that they maintain real-time information, by running algorithms on a web
crawler. This ensures that users get up-to-date results, as far as possible. What this means for webmasters is that, to
consistently rank well in SERPs, it is essential to:
maintain your site (i.e. ensure that it is “healthy”, has no errors or broken links etc)
continually update it with high quality content.
Search engine operate by:
web crawling - A web crawler (also referred to as a “spider”) is an automated browser, which retrieves pages and
follows every link on a site.
indexing - Once a site has been crawled, the contents of each page (including, for example, page titles,
descriptions, tags, content, headings etc) are then analysed to determine how it should be indexed - this is where
SEO comes in.
searching - The indexed data is then stored in a database for use in future search queries. When a user enters a
search term (usually containing keywords), the search engine examines its index and provides a list of best-
matching web pages according to its criteria.
How we can help your business to achieve good search engine rankings:
In order to rank highly in search engine results pages, it is essential that your website contains high quality, relevant
content specific to your business, products, services, customer base, themes etc. We can help you to generate quality and
keyword-specific content - see our web page content service page.