© eGrow Consultancy 2013
What is a search engine spider?
Turnkey websites: Get a fully functional,
personalised and ready-to-go website in as
little as a few days and at a great price.
Web page content: We can provide you with
high quality web page content that is relevant
to your keywords, products and market.
Product catalogues and flyers: Entice
prospective customers face-to-face or
encourage repeat orders through the post
with a glossy product catalogue or flyer that
is tailored to your branding.
Design services: If you are just starting out
or have yet to create a consistent “brand” for
your business, let us help you to design your
logo, product labels and product images!
SEO services: Let us set up your analytics,
Webmaster Tools, blog and social media
accounts so that you are ready to go!
Web page content: We can provide you with
high quality web page content that is relevant
to your keywords, products and market.
Product catalogues and flyers: Entice
prospective customers face-to-face or
encourage repeat orders through the post
with a glossy product catalogue or flyer that
is tailored to your branding.
Design services: If you are just starting out
or have yet to create a consistent “brand” for
your business, let us help you to design your
logo, product labels and product images!
SEO services: Let us set up your analytics,
Webmaster Tools, blog and social media
accounts so that you are ready to go!
Some of our other services...
Search engine spider or web crawler
Search engine “spiders” (also known as web crawlers) are programmes that
search engines (such as Google, Yahoo!, Bing, MSN etc) use to automatically
analyse and then index the content of a website, including for instance, page
titles, descriptions, tags and page content etc.
If these spiders can't access a website (e.g. because it has been poorly
designed or has insufficient content, keywords or tags relating to the specific
business, products or services), the site will not get indexed or listed in the
search engines index - in other words, it won’t come up in search results and
won’t be found by prospective customers.
They are therefore pretty important to the success of your site!
How we can help to ensure your pages are indexed and your business attracts more customers:
If we design and build your website for you, the layout, navigation, internal linking structure, keywords, tagging, page titles
and descriptions will all be optimised to help ensure that they are more easily indexed by the search engines. After years of
online trading in the health supplements industry, we know how to rank for our products’ keywords.
We can also produce dozens, hundreds or even thousands of sentences and paragraphs of relevant text, which you can
add as new pages to your site. The more relevant the content, and the higher the quality (e.g. in terms of grammar,
spelling etc), the more interested search engine spiders will be in indexing the pages.
Once indexed, potential clients searching for specific keywords or phrases on a search engine, will be forwarded to your
website. When they get there, they will find a valuable information resource rather than spam. This will encourage them to
make purchases and to keep returning to your site.
Poor quality content tends to lead to a high bounce rate (i.e. visitors leaving within seconds, without clicking through to any
of your other pages) and can also lead to page rank penalties from the search engines themselves. In extreme cases, it
can even lead to a site being totally de-listed. Don’t make that mistake!
